Seminar on "Brand Building and Intellectual Property in International Trade, Trends and Solutions”

The participants were representatives of more than 250 associations, small and medium-sized enterprises and experts in the field of intellectual property. At the business dialogue, among other subjects, Pham & Associates’ attorney shared his experiences on the following issues.

- How to build brand and visual identity guidelines, particularly through internet.

- The lessons from the cancellation case of “Buon Ma Thuot Coffee” trademark in China.

According to the report on branding building through internet environment, by the end of the third quarter of 2014, there were 114.9 million domain name dot com registered.

The Vietnam Chamber of Commerce and Industry is a national organization which assembles and represents business community, employers and business associations of all economic sectors in Vietnam. For further information on the seminar, please contact us at hanoi@pham.com.vn

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Pham & Associates is a leading intellectual property law firm in Vietnam. We provide counsel and representation in every area of patents, trademarks, copyrights, enforcement of intellectual property rights as well as their representation in arbitration and litigation proceedings etc. For further information about our organization and services, please visit our website: www.pham.com.vn