Watching sports on the internet is becoming a trend, with the number of people using social networks to view sporting events has been increasing on a global scale, including Thailand and Vietnam. The corresponding increase in internet sport viewing rates for 2016-2017 and Q1 / 2018 in Thailand and Vietnam is 27% 29% and 32%, respectively, GlobalWebIndex report shows.
For the English Premier League 2017-2018 season, of the 75% of Vietnamese interviewed said they watched the English Premier League, only 35% did via television, 26% watched on the internet (GlobalWebIndex).
The trend of users using social networks to watch sports events is most evident through recent event: Social network Facebook has officially bought the rights to broadcast the English Premier League in Vietnam and some other countries such as Thailand, Laos, Cambodia for three consecutive seasons 2019-2020.
Mr. Bui Nguyen Hung, Director of the Copyright Office of the Ministry of Culture, Sports and Tourism, said that the digital- internet era has brought us many opportunities with easy access to works, performances, recordings, videos, broadcasts at any time and place chosen by the user himself. However, it also poses great challenges for the protection of copyright, related rights in general and the right to organize broadcasting in the digital environment.
According to Mr. Nguyen Thanh Van, Head of Intellectual Property, Inspection Committee of Vietnam Television, the current situation of copyright and related rights violations in Vietnam is quite serious. Big amount of money has been spent to buy copyright of quite a few programs, but other TV stations just rebroadcast them without paying royalties, or many outstanding programs are being copied and spread widely on the internet, burned on tape or disk and sold on market...
Vietnam has already promulgated a legal system that meets the requirements of copyright and related rights protection within the country and for international integration. As such, many open copyright violations in digital environment have been dealt with by international partners, causing damage to broadcasting organization and significant loss for the Vietnamese people. For example, VTVcab was forced to stop transmission of football Champions League and Europa League in May 2017 because of VTV copyright violation...
According to Mr. Nguyen Quang Dong, Director of the Institute for Communication Policy Research and Development, the digital copyright infringement in Vietnam is becoming very complicated due to huge profits generated.
Mr. Dong said, even though legal provisions dealing with infringement of intellectual property rights in Vietnam have been relatively adequate, there’s still a lack of legal mechanism exclusively for digital environment to block or remove from ISP (internet access right). In addition, technology to detect and handle violations should be applied more widely associated with responsibility of businesses providing platforms for application link (Viettel Group is the ISP of link filmmoi.net, FPT Telecom is the ISP of hdonline.vn ...).
Another important measure is to block the flow of advertising dollars into the digital pirate platforms. Relevant associations may need to publicize the list of offending websites and provide information to advertising agencies or put on a "blacklist" the names of companies that deliberately advertise on blacklisted websites.
"Only by blocking the flow of advertisement monies into these platforms can controlling the infringement of intellectual property rights and protecting the rights of broadcasting organizations in digital environment be enforced", said Nguyen Quang Dong.
(Source: VOV )
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