Next few days, thousands of football fans
around the world will buy memorabilia to commemorate the FIFA World Cup. Many
of them will be victims of counterfeiting and inadvertently support organized
crime. The International Trademark Association (INTA) is asking football fans
to be vigilant and to help thwart counterfeiting activity. “The sale of counterfeit goods finances
organized crime such as the trafficking of drugs and weapons. It is also
important to remember that the money spent on fake FIFA memorabilia is untaxed,
is diverted from the workers that made the product, the R&D to improve the
product, and the funding needed to host the tournament. In other words, the
money spent does not go back into the economy,” said INTA President Mei-lan
Stark. “We’re calling on all football fans to protect themselves and others by
not purchasing counterfeit goods.” World Cup fans can protect themselves and help
thwart counterfeiting activity by taking the following steps when making a
purchase: 1. Be careful of cash transactions on the
street. A hurried transaction for merchandise will likely leave you with
counterfeit goods. 2. Look for the authentication features,
including hang tags, official sew-in labels, correct use of trademarks, legal
notice, etc., especially when purchasing official FIFA products. 3. Examine the overall quality of the item,
giving special attention to the stitching for irregularity or discoloration. 4. Look out for obvious flaws such as
incorrectly spelt player and team names. 5. Be cautious of items with prices that are
uncharacteristically low. About INTA The International Trademark Association (INTA)
is a global association of trademark owners and professionals dedicated to
supporting trademarks and related intellectual property in order to protect
consumers and to promote fair and effective commerce. Pham
& Associates (Source: INTA)